
Our mission is to support as many people as possible through cancer
We have spent over 10 years building exceptional support for anyone touched by cancer.
Our history
Throughout our 10-year history, we've helped people through cancer by giving personalised, continuous support from a dedicated Cancer Nurse Specialist.
Dame Ann Heron Gloag DBE, founder and investor of Reframe is a business woman, activist and charity campaigner. She had a 20 year career in nursing before establishing Stagecoach. She is involved in philanthropic work with Mercy Ships to bring surgeries to people in Africa with little to no access to care. She founded Reframe after noticing an opportunity to provide better support to people going through cancer.
Here's the story of how it all started, to where we are now.
2012
Reframe was founded by Dame Ann Heron Gloag DBE after she realised there was a gap in support around cancer treatment. She saw an opportunity to provide better support for people going through cancer, at a time when they need support the most.
Reframe (then known as Harley Street Concierge) initially helped people using private healthcare for their cancer treatment. Their dedicated Reframe Cancer Nurse was their advocate at every step and provided advice on alternate treatment paths, using our relationship with oncologists to arrange second opinions.
2016
Our heritage allowed us to expand and offer cancer support programmes for employers looking to better support their people through cancer. The programmes support both people living with cancer, and their loved ones. Today Reframe works with insurance, technology and software organisations covering over 1.1 million lives, to give their people access to specialist, holistic cancer support from Cancer Nurses and Cancer Support Managers.
2022
The COVID-19 pandemic put immense pressure on the healthcare system, resulting in the post-covid cancer backlog. Missed and delayed diagnosis’ have left gaps in support – making more choice to access help even more crucial.
In 2022, we launched personalised, self-funded support for individuals so anyone going through cancer, or supporting a loved one through cancer can get help from our cancer experts.
Meet our leadership team

Dame Ann Heron Gloag DBE, Founder
Dame Ann Heron Gloag DBE, founder and investor of Reframe is a Scottish business woman, activist and charity campaigner.
She qualified as a nurse and worked a 20 year career in nursing, before co-founding international transport company Stagecoach Group in 1980.
Dame Ann returned to her roots in nursing in her philanthropic work with the charity Mercy Ships where she is a Board Trustee. She was instrumental in the launch of the Africa Mercy – Mercy Ships floating hospital, which serves sick children and adults across Africa.
Dame Ann founded Reframe (then known as Harley Street Concierge) after a friend was diagnosed with cancer and she became aware of gaps in support around cancer treatment. She built Reframe to support as many people as possible who have been diagnosed with cancer in the UK.

Mark Stephenson, CEO
Mark Stephenson, CEO of Reframe is motivated to continue growing the brilliant and unique service that Reframe provides in order to support as many people as possible with cancer.
He has extensive experience in the healthcare sector working across pharmacies, clinical homecare, dentistry and vaccination centre. He has worked as Managing Director at Alcura, who provide clinical homecare to people’s homes that included cancer support with chemotherapy at home and also as Commercial Healthcare Director at Walgreens Boots Alliance. In Mark’s free time, he manages at his local cricket club and is an avid Liverpool FC supporter.

Linda McQuaid, Clinical Director
Our client champion Linda is passionate about ensuring that top-quality patient care is delivered wherever she is.

Andrew Gueterbock, Chief Operating Officer
Operations skipper Andrew brings a wealth of experience. His varied career with corporates Procter & Gamble, Eli Lilly through to start-ups at Lovecrafts and Haygain has taken him around the world.
In 1996, Haygain had Andrew as watch leader on a round-the-world yacht race. But he has his feet on firm ground when it comes to implementing improvements. Andrew lives on the South Coast where he enjoys year-round sea swimming and multisport.

Emily Churchill, Head of Finance
Our chief reckoner Emily started out in accountancy along the South Coast before gaining recognition from her governing body and a successful stint at Fintech specialist firm, Flinder.
Her tech-savvy approach means new accountancy technology has become her go-to to find solutions. Outside work Emily loves to find new recipes to cook up in the kitchen.